Our global growth
James has been around since 1927. What first started as a family business in washing and cleaning products, has now grown into a leading manufacturer in the field of cleaning products and advice for carpet, furniture and hard floors in the Netherlands and abroad.
James in 1927
James in 1971
James in 1994
With the knowledge the company has built up over the years, James becomes a household name in the carpet and furniture industry.
James in 1995
James in 1996
The Staindisk is supported by a telephone number, which one can call for further information. Edel is the first carpet manufacturer to engage in a co-operation with James, and adds the Staindisk to each carpet sold.
James in 1997
James in 1998
James in 1999
Therefore James starts with workshops on these subjects. The workshops are meant for manufacturers, suppliers and the sales people (retailers). The participants learn about maintenance and stain removal of carpets, rugs and upholstery in a practical manner.
James in 2000
James provides services, solutions and products in six languages!
James in 2001
Also exports to Europe are being optimized.
James in 2002
The James website is expanded with the Italian, Spanish and French language.
James in 2003
In the year 2003 export is expanded to Finland, Ireland and Cyprus. Two new languages (Finnish and Greek) are added to the website, the Staindisk, the labels of the products and the supportive telephone lines. Co-operations are initiated with furniture manufacturer Leolux, carpet manufacturer Bonar Floors and rug manufacturer Karpi.
James in 2004
The website of James, www.james.nl, is fully restyled. The website is even more informative than before and contains among others a database of solutions for hundreds of different stains. Furthermore, there is a database of more than 1000 carpets, rugs and upholsteries which have been tested on cleaning possibilities.
More and more workshops are organised in Europe. Many sales people have regained their faith in selling carpets and upholstered furniture and are no longer afraid for questions about maintenance and stain removal.
Finally in 2004, initial contacts are made for possible export to China.
James in 2005
VITA-Academy has started to sell the learning modules in Europe. James becomes president of VITA Academy. The export of James is further expanded to the Scandinavian countries Sweden, Denmark and Norway. And yet another language is added!
Due to these new co-operations, 98% of all Dutch carpet manufacturers work with James! This is very special if you know that The Netherlands is the second largest carpet and rug producing country of the world!
James in 2006
Since there are too many interior decorators to visit for one person alone, James starts a cooperation with Forinn. T heir sales team will be actively visiting all Dutch interior decorators.
James in 2007
James develops, in cooperation with Fainox Stainless Steel, the Quality Maintenance Control, QMC-007. This testing machine enables us to test carpets and furnishing fabrics in a standardized, mechanical way for cleaning, maintenance and durability.
James presents its complete consumer solution of cleaning products for (semi) hard floors like vinyl, linoleum, marmoleum, rubber and laminate.
James in 2008
The LIOF and the Economic Affairs department of the Province of Limburg are taking a closer look at James regarding her drive to make the packaging of James products cradle-to-cradle.
James expands her online reach and goes from James.nl to James.eu!
James in 2009
James in 2010
James introduces the Dealer Activation & Participation concept for the home furnisher. In collaboration with the carpet suppliers, a concept has been developed with the aim of stimulating the sale of carpet together with maintenance.
James in 2013
From now on it is possible to purchase the James products both online via the webshop and offline via our dealer network. In addition, one of the bigger changes is that from now on the unique James personal maintenance advice is now freely accessible to everyone! A blog has also been started in which James regularly shares tips, advice & news.
James in 2014
2014 is also the year in which James proudly presents its new packaging for the James Starterset, which has a much lower environmental impact. At James, we are constantly looking for improvements and opportunities to not only improve our product experience, but also further relieve the environment.
James in 2015
The bottle itself has been renewed, thanks to a smart design it is also more sustainable and saves 20% in raw materials.
It has now become even easier to determine exactly which products the customer needs to maintain the floor as desired; James has developed a unique "Buying guide" with a version especially for laminate, for vinyl & PVC and other hard floors.
James in 2016
James, like others in the market, did not have a suitable answer to this. But now we do!
With James Extra Matt we are launching a protective polish that is matt enough for the mattest floors. An unique, consumer-friendly, one-component product.
James in 2017
James has provided a high-quality, metal floor display with interactivity, thanks to the integration of an Apple iPad. The entire basic assortment is presented in a flexible manner on both sides. The well-known James services have been adapted to fit the iPad and can be consulted directly on the display.
The fact that dealers with an interactive floor display have the entire basic assortmentof James in stock, makes it attractive for customers to go to those stores, because they never miss out!
James in 2018
At James, we believe in the power of collaboration. Together with our partners, we are constantly on the move to provide our customers with the best (and fairest) service.
From 2018 on, the James webshop will be implemented in thewebsite of various partners, so they can offer their customers a total package (floor + maintenance). From our Stain Search Engine, unique maintenance advice to even a webshop: it's all in the James Microsite.
James in 2019
DREAM BIG: more big news!
James is moving to a beautiful building in Venlo. It's a very special building! Besides the fact that it is a beautiful building that offers space for all the future plans that James has, it is an environmentally friendly and sustainable building. It is energy neutral, mainly thanks to the solar panels and insulation. The building fits in seamlessly with James' sustainable business operations.
The enormous growth in collaborations / partnerships in the hard floors industry ensures that the major brands support James!
James in 2020
We are also working hard on a completely revamped website with even more support and advice for our customers.
James in 2021
A collaboration with wholesaler Royal Peitsman was also set up this year. They proactively engage with James and manage to convince many new customers of James.
James in 2022
A lot of new, interesting projects are once again in the pipeline, more on that in 2023.