All liquid James products are packed in polyethylene flacons. The label is also made from polyethylene, so that the entire packaging can be processed at once at the waste management plant.
James continuously strives to reduce her footprint, including the smallest of steps. New packaging is as sturdy as the old, but through smarter design is lighter (so less polyethylene) than the old bottle. Also, no colouring agent (black or white) is used where possible, using transparent bottles.
James is constantly looking for ways to improve her packaging.