{"id":64613,"date":"2022-10-08T10:18:55","date_gmt":"2022-10-08T09:18:55","guid":{"rendered":"https:\/\/www.james.eu\/test-wpml\/"},"modified":"2022-10-25T23:08:42","modified_gmt":"2022-10-25T22:08:42","slug":"test-wpml","status":"publish","type":"page","link":"https:\/\/www.james.eu\/fr\/test-wpml\/","title":{"rendered":"Test WPML"},"content":{"rendered":"\t\t
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Qu'est-ce que le r\u00e9f\u00e9rencement?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO est l'abr\u00e9viation de \"optimisation pour les moteurs de recherche\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La signification du \"SEO\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO est l’abr\u00e9viation de \u00ab\u00a0optimisation pour les moteurs de recherche\u00a0\u00bb. Qu’entendons-nous par l\u00e0? Tous les processus et am\u00e9liorations qui visent \u00e0 faire appara\u00eetre un site Web plus haut dans Google. Mais c’est tr\u00e8s myope. C’est pourquoi nous allons vous expliquer exactement ce qu’est le r\u00e9f\u00e9rencement et pourquoi nous pensons qu’il est sage de commencer d\u00e8s aujourd’hui. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Recherche\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Comment fonctionne le r\u00e9f\u00e9rencement?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pooh, cette question n’est pas un-deux-trois \u00e0 r\u00e9pondre ! De nombreux facteurs entrent en jeu dans l’optimisation des sites Web pour les moteurs de recherche. Et vous ne pouvez pas influencer directement tous ces facteurs, et tous ces facteurs n’ont pas un impact direct sur vos positions. Heureusement, il existe \u00e9galement de nombreux facteurs avec lesquels vous pouvez bricoler. Nous vous en dirons plus dans un instant. <\/p>\n

Dans notre article sur le fonctionnement des moteurs de recherche<\/a>, nous vous expliquons ce qui se passe sous le capot de Google et Bing. Le plus important pour l’instant est que Google travaille avec un algorithme. Cet algorithme d\u00e9cide quels sites Web apparaissent dans quel ordre dans Google. Avec le SEO, nous essayons de comprendre la \u00ab\u00a0pens\u00e9e\u00a0\u00bb de l’algorithme et de l’utiliser de mani\u00e8re optimale. Mais ce n’est pas si facile ! Heureusement, il existe quelques bonnes pratiques que vous aussi pouvez appliquer. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le socle indispensable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H\u00e9, arr\u00eatez : avant m\u00eame de commencer \u00e0 optimiser, vous avez besoin d’une bonne base. Vouloir se classer plus haut alors qu’on n’est m\u00eame pas class\u00e9 : ce n’est pas possible. <\/p>\n

Nous n’avons pas \u00e0 vous dire que votre site Web doit exister. De plus, il doit y avoir du contenu sur le site Web, m\u00eame s’il ne s’agit que de la page d’accueil plus un certain nombre de pages de qualit\u00e9, et le site Web doit \u00eatre \u00ab crawl-friendly \u00bb. Cela signifie que vous configurez votre site Web de mani\u00e8re \u00e0 ce que Google puisse facilement y naviguer. Une structure de site transparente aide, par exemple. Google a \u00e9galement besoin de conna\u00eetre l’existence de votre site Web, cela se produit souvent automatiquement, mais vous pouvez \u00e9galement aider Google en enregistrant votre site Web via, par exemple, la Search Console. Une fois que vous avez pos\u00e9 ces bases, votre site Web sera automatiquement index\u00e9 par Google. Et ce n’est que lorsque vous \u00eates index\u00e9 par Google que vous pouvez optimiser pour vous classer plus haut. Que le SEO commence ! <\/p>\n

D\u00e9couvrez les scores de votre site Web dans le domaine du r\u00e9f\u00e9rencement gr\u00e2ce \u00e0 notre analyse SEO gratuite.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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recherche de mots cl\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si vous ne souhaitez pas appliquer le SEO \u00e0 tort et \u00e0 travers, mais pr\u00e9f\u00e9rez mettre en place une strat\u00e9gie avec un focus clair, vous ne pouvez pas ignorer la recherche de mots-cl\u00e9s. Vous optimisez vos pages pour des mots-cl\u00e9s sp\u00e9cifiques. Sur quelles recherches souhaitez-vous revendiquer des positions ? Et quelle page avec quel type de contenu r\u00e9pond le mieux aux besoins de l\u2019utilisateur?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Moteur\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Autorit\u00e9<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’autorit\u00e9 est l’indicateur utilis\u00e9 par Google pour d\u00e9terminer la fiabilit\u00e9 de votre site Web. L’\u00e2ge du domaine ou la notori\u00e9t\u00e9 d’une marque jouent un r\u00f4le \u00e0 cet \u00e9gard. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Produits\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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technique<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Par \u00ab r\u00e9f\u00e9rencement technique \u00bb, nous entendons tout ce que vous adaptez \u00e0 votre site Web dans les coulisses, comme l’optimisation des moteurs de recherche.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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contenu<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu’est-ce que le contenu ? Tout ce qui fournit des informations d’une mani\u00e8re ou d’une autre \u00e0 un destinataire. Pour le r\u00e9f\u00e9rencement, le texte est la forme de contenu la plus \u00e9prouv\u00e9e, car les moteurs de recherche peuvent mieux le lire et le comprendre. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Qu’est-ce que le r\u00e9f\u00e9rencement? SEO est l’abr\u00e9viation de \u00ab\u00a0optimisation pour les moteurs de recherche\u00a0\u00bb. La signification du \u00ab\u00a0SEO\u00a0\u00bb SEO est l’abr\u00e9viation de \u00ab\u00a0optimisation pour les moteurs de recherche\u00a0\u00bb. Qu’entendons-nous par l\u00e0? Tous les processus et am\u00e9liorations qui visent \u00e0 faire appara\u00eetre un site Web plus haut dans Google. Mais c’est tr\u00e8s myope. C’est pourquoi nous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","footnotes":""},"class_list":["post-64613","page","type-page","status-publish","hentry","entry","owp-thumbs-layout-horizontal","owp-btn-very-big","owp-tabs-layout-vertical","has-no-thumbnails"],"acf":[],"yoast_head":"\nTest WPML - James B.V.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.james.eu\/fr\/test-wpml\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Test WPML\" \/>\n<meta property=\"og:description\" content=\"Qu’est-ce que le r\u00e9f\u00e9rencement? 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